cough it up! cough it up!
Word on the street has it (thnx huggy bear) that Folgers is introducing two new coffee varieties to the market, specifically targeting the hip, ironic and infirm youth of today.
The one for rebels is actually supposed to complement “that smoky flavor” of the early morning cigarette (whoah, can you hear the backlash?). The ads are supposed to be awesome. There’s this young, skinny hipster guy, wearing a “Your Favorite Band Sucks” t-shirt, and he’s clearly just woken up. He’s got a cigarette in his mouth and is poking around the kitchen for his instant coffee. He finds it and is so thrilled that he almost hacks up a lung. And then the voiceover says, “Ever heard of Smoker’s Cough? How about Smoker’s Coffee?”
Ohmygod. Apparently the ad for the Party Hard Whooping Coffee is even better, but I haven’t seen it yet.

