That’s a LOHAS blow below the belt
It has come to my attention (thanks, O for Olaf) that not all the Schploggers know what “LOHAS” is, to which I can only say: if you don’t know what “LOHAS” is yet, feel grateful. Feel very, very grateful.
It will hit your suburban mall soon enough.
LOHAS is a lazy and lousy acronym for “Lifestyles of Health and Sustainability” that describes the self-selecting target market of self-satisfied do-gooder-ey ex-yuppies.
Admittedly it’s a step of from “LOOTE” (”Lifestyles of Obesity and Trashing the Earth”) but it’s a small step.
P.S. What do you call an anti-LOHAS-ian in German?
A Lohasser (get it?)
